Our mission is to provide clients with continuous and comprehensive market intelligence insights designed to optimize strategy decisions and demonstrate measureable return on investment.

Thirty-five years industry experience coupled with proven research methodologies supported with cutting edge technology has allowed us to create a new breed of research - research that gets the right information to the right person at the right time.

The Marketing Executive's Dilemma

As a marketing executive, can you say yes to these questions:

• Do you have the information at hand that shows you exactly how well your strategy is working in a context of the market opportunities that you depend upon?
• Is this insight specific and actionable?
• Is it continuous?
• Can you calculate the ROI of your market research and business intelligence investment?
• Do you staff your department with the best minds in your organization?
• Are your market research and business intelligence departments respected?
• Are you growing marketshare and opening your markets?
• Have you optimized the effectiveness of your website tools?

If you answered no to any of these questions, take a look at ICI. Our approach has provided actionable strategic insight for some of the world’s largest and most successful companies for over 35 years.