It’s All About Marketing Touch Points
A customer touch point refers to any experience that brings a prospect or customers into contact with your company, a representative of your company, or information/advertising about your company. Marketing Touch Points define the arenas in which competitor strategies vie for attention and customer/prospect interaction; marketers are the gladiators of these arenas. It is the cumulative experience across these Touch Points that ultimately determines market share and brand equity; it is the incremental improvement in strategy effectiveness at the Touch Point level which ultimately determines the ROI of your research investment.
How It Should Work
