Forecasting
ICI Forecasting research forecasts total market opportunity for a client’s products/services. The ICI forecasting protocol involves correlating and continuously calibrating internal financial data points with external web and social media metrics. Our forecasting research services will identify the best web analytic, social media and CRM predictors of revenue and margin.
These metrics are calibrated with forecasts to in-depth consumer and market profiles to enable “drill down” analytic capacity for every forecast (e.g., source of growth or market decline, channel utilization patterns, product/service bundling configurations most associated with growth or decline, etc.). ICI uses times series based econometric modeling to create two-year forecasts for each data point and utilize recursive optimization to align forecasting algorithms with actual market behavior.