Our mission is to provide clients with continuous and comprehensive market intelligence insights designed to optimize strategy decisions and demonstrate measureable return on investment.

Thirty-five years industry experience coupled with proven research methodologies supported with cutting edge technology has allowed us to create a new breed of research - research that gets the right information to the right person at the right time.

Integrated Cloud Intelligence:

 

  • Creates a knowledge management platform for establishing best practices templates and integrating primary research with web behavior and web analytics data streams
  • Develops in-depth quantitative profiles of all customer “touch points” and how these experiences influence market share and brand equity
  • Defines customized Key Performance Metrics for each customer “touch point” which link “touch point” strategies directly to revenue, market share and brand equity
  • Calibrates “touch point” activity with highly correlated search term, social media and web behaviors to support cost effective continuous tracking and time series forecasting
  • Delivers continuously refreshed Key Performance Metric results to appropriate managers via user friendly dashboard designed to monitor market conditions and the effectiveness of “touch point” strategies
  • Establishes baseline values for measuring ROI for each “touch point” and monitors the impact of ICI enhanced strategies on pre-defined touch point objectives

ICI Modular Designs Ensures You Only Buy What You Need



  • Primary Research: An on-line survey is used to produce a comprehensive market profile delivered via desktop dashboards which includes:
    • Touch Point Profiling
    • Market Driver Modeling
    • Brand Equity Driver Modeling
    • Targeting/Segmentation
  • Knowledge Management System Design/Implementation/Management
  • Web behavior tracking systems
    • Search Engine Optimization
    • Social Media activity and sentiment
    • Web site performance analytics
    • External web site use pattern
  • Marketing Touch Point Optimization Services
    • Pricing
    • Concept Screening/Offer Optimization
    • Promotion
    • Positioning/Messaging