Segmentation

analyzes consumers and divides them into statistically distinct groups of common client affinity and buying behavior characteristics. This type of segmentation can then be linked to the client’s website and e-mail targeting engines to customize exposure to marketing content and alternative offer/price combinations designed to meet the specific interest/priorities of each segment. This dynamic segmentation methodology is continuously refined through systematic testing of alternative strategies. [more]

Market Drivers

identifies the full range of criteria used by consumers during the decision making process and renders them down into statistically significant clusters of common criterion referred to as market drivers. These market drivers are then used to construct models that will demonstrate an rating change in a market driver will have change in marketshare. [more]

Competitive Landscaping

augments ICI’s market drivers research by utilizing that research to provide an overall assessment of each competitor’s strengths, weaknesses and market viability along with the trajectory of each company’s marketshare within the target product category. This type of research is also used to identify “whitespace”, an area where no vendor has an established advantage. [more]

Forecasting

analyzes relationships between internal financial data and external metrics to determine the best predictors of revenue and margin for a rolling two year period. [more] what are market and consumer profiles?, what are they used for? [more]

Customer Experience

continuously tracks a customer’s transaction, product and company satisfaction relative to their expectations. In addition, this research monitors advertising exposure, awareness, and recall, website tracking and engagement patterns. Weekly reports are generated in a context of predefined performance objectives with corresponding “alert” protocol associated with significant deviations from historical patterns. [more] (do suggest any impact of the experience will have on the sales, revenue etc.) – answer is yes, we utilize market drivers.